BRIEF

The All In Campaign is a collaboration between the Advertising Association, IPA and ISBA to improve representation and inclusion in the UK advertising industry, with the aim of creating a workplace where everyone feels they belong.

Annually, there is a survey called the All In Census to benchmark the industry’s progress. The competition brief was to create a campaign that was simple and engaging to drive awareness, and ultimately participation of all individuals working in advertising.

I paired with Senior Designer, Rinesh Mistry.