THE ASK

Create a visual identity for a clinical trial for children living with Dup15Q. Dup15Q syndrome is a rare neurodevelopmental disorder (1 in 14,000 children) caused by the duplication of a specific section of the 15th chromosome. Symptoms range from ASD, Epilepsy, Hypotonia, motor delays, intellectual disability, language impairment. There is limited treatment options and the absence of clinical studies for the disease can leave Dup15Q families feeling isolated and hopeless.

THE IDEA

We asked Dup15Q families to come on a journey into the clinical trial world where they'll be supported and guided along the way by the study team. Conveying intrigue and positivity, we used beautiful illustrations as a nod to the hope that the study drug could bring as a result of embarking on this journey.​