THE BRIEF

To come up with a creative campaign that would encourage people to enrol on a short trial. The trial was testing to see if we can reduce the spread of flu. The catch: people are/were more concerned about COVID (and fairly so) but we needed to show that flu is still capable of infecting an entire household.

THE IDEA

We built a series of glass houses in CGI and animated ink spreading and dispersing to represent flu’s contagious nature.