INSIGHT & BRIEF

Language can fail us at the most crucial times. And in the midst of mental distress - whether lifelong or newly arisen - struggling to articulate one’s experience can entrench and embolden the illness.

We were briefed to create an awareness campaign that shared an empowering message to every CEO and school teacher, every neighbour and colleague currently suffering in silence because they feel their words will fall short: MIND is here for you, and ready to speak your mental health language.

HOW IT WORKED

We gave people experiencing mental health problems a voice by partnering them with spoken word artists across the UK. Each artist tells their partner’s story in an engaging way that people can relate to.

AWARDS

Bronze, Cannes Lion 2023