PROTECT PRECIOUS MOMENTS

Diabetic retinopathy is a progressive disease which often leads to sight loss, preventing a patient from seeing the everyday, precious moments. But during the early stages of the condition (NPDR), this eventual outcome can be hard to imagine. 

I brought to life the gradual loss of experiencing these moments from the perspective of the NPDR patient. Showing the symptoms of the condition in a unique way will become an own-able campaign for the client in the NPDR realm.